Beschrijving
Seventy-seven percent of consumers are more likely to buy a new product they learned about from their friends and family. Eighty-five percent of Facebook users recommend brands they like to friends. Eighty-one percent of U.S. online shoppers make purchase decisions based on their friends’ social media posts. Magnetic shows you how to be the brand they are talking about.
There’s a good chance you’re reading this because someone told you about the book, and that’s exactly what Joe Calloway shows you how to do in this step-by-step empirical guide to exponential growth through customer experience. Through Joe’s award-winning presentation style, leaders, owners, and entrepreneurs can find clarity on exactly what customers should say about their brands and then execute the strategies to make it happen and attract brand followers. By examining real companies, businesses, people, and organizations from many different perspectives, the complete picture of what it means to be extraordinarily magnetic gets pieced together. In the process, you take away actionable strategies to:
- Know what you want your customers saying about you and why
- Leave a path of winners and ultimately be a winner yourself
- Do three important things right every day
- Develop the habits that will make you magnetic
- Innovate yourself out of the commodity-business trap
- Always keep your magnetism at full strength
- Never lose sight of the people behind the scenes
At the end of each chapter, Joe applies his world-class coaching to the lessons he presents by asking thought-provoking questions to guide you through adapting the covered skills and strategies into your own business practices.
Analytics can tell you how and where to talk about your brand, but real conversions happen when customers talk about you that’s Magnetic.
